Shenzhen is a coastal cosmopolitan tourist city. Visitors can travel freely and quickly within a one-hour drive and appreciate the modern young city's beauty and ethos.
One of the most important and profitable tourist cities in China, Shenzhen is regarded as the capital of Chinese theme parks and tourism innovation. With sea, land and air checkpoints, Shenzhen has a safe, quick and convenient tourist transport network. Eating, living, traveling, shopping and recreating in Shenzhen are made easy and fun with ample tourism infrastructure and products and food from around the world. In 2015 the city has received 116.3 million tourists, up 7.65% from the previous year. The revenue of tourism reached 124.48 billion yuan, up 14.03%. The foreign exchange earnings from tourism was US$4.97 billion, up 8.8% from 2014.
A CITY OF TRAVELERS
With Shenzhen's constantly improving living standard, Shenzhen people like to travel. About 3 to 4 million people choose to travel during the Golden Week in October and Chinese New Year holidays every year. For several years, it has been ranked as one of the top five cities with the highest number of people traveling outside the city in Golden Week by Ctrip.com, one of China's most popular websites specialized in travel information and services.
A TRAVELERS' HUB
Being China's largest port city and window of opening up to the outside world, Shenzhen saw 239 million people traveling across the border in 2015. The policy of allowing mainland citizens to travel to Hong Kong and Macao on individual basis made Shenzhen an intermediate point for people's trips to Hong Kong. Statistics show that more than 60% of people traveling from mainland cities to Hong Kong or overseas destinations via Hong Kong choose to make a stopover in Shenzhen. Overseas visitors entering China through Shenzhen checkpoints also choose to make Shenzhen one of their destinations.
There are more than 100 scenic spots around the city, including man-made theme parks, natural ecological parks, coastal resorts, shopping plazas and historic sites. Overseas Chinese Town is one of China's first 5A-rated scenic spots, the highest national level.
THEME PARK CAPITAL
Shenzhen is famed as a theme park capital. The Window of the World, Splendid China?China Folk Culture Villages, Happy Valley and OCT East theme parks are the epitome of blending Chinese and world cultures. Among them, Happy Valley has seen branches set up in Beijing, Chengdu and Shanghai. Other than these, Shenzhen is also home to the first safari park in China, the first farm featuring an environmental protection theme ? Evergreen Resort.
Shenzhen has a large number of coastal scenic spots, including Shenzhen Bay, Mangrove Nature Reserve and a 15-kilometer coastal leisure corridor in the west, with Zhongying Street, Dameisha and Xiaomeisha beaches, Sea World and Dapeng Peninsula in the east. The coastline along Dapeng Peninsula was named one of the eight most beautiful coasts in China by Chinese National Geography magazine. Shenzhen has more than 20 public beaches, some of which are linked by seaside walkways.
OCT East, a national ecological resort occupying about 9 square kilometers, aims to provide visitors with an opportunity to escape from the bustle of city life and return to nature. Tourists can also feel tranquility at other local spots including Fairy Lake Botanical Garden, 943.7-meter Wutong Mountain, the mountainside Hongfa Temple, Evergreen Resort, Waterlands Resort, Guangming Farm, Qiniang Mountain and Fenghuang Mountain.
In recent years, Shenzhen has completed the structure of its tourism products and created a series of new cultural scenic spots through the integration of tourism resources. These new tourism destinations include OCT-LOFT, F518 Idea Land, Shenzhen Museum, Dafen Oil Painting Village, Cultural Exhibition Palace, Bantian Handmade Culture Park and Guan Shanyue Art Museum.
Shenzhen is not only a modern city with a history of reform, but also a city with an ancient civilization. New Stone Age ruins found in Xiantouling in Dapeng indicate that humans inhabited the area at least 6,700 years ago. There are 51 city-level protected sites containing cultural relics around Shenzhen, including the well-known Zhongying Street, Dapeng Fortress, Qing Dynasty Hakka architecture, Song Dynasty Young Emperor's Tomb and Chiwan Goddess Temple.
INTANGIBLE CULTURAL LEGACIES
Shenzhen's list of intangible cultural legacies include 233 items covering categories ranging from folk culture, folk music, traditional dance, folk arts and folk customs to traditional craftsmanship and traditional medicine. Among these items, seven are State-level intangible cultural legacies: fish-lantern dance of Shatoujiao, traditional orthopedic skills of the Guo family of Pingle, Chinese kylin dance of Dachuankeng, Qixing lion dance of Songgang, kylin dance of Yongshengtang of Bantian and traditional ancestor-worshipping ceremony of Xiasha Village.
Shenzhen has 617 travel agencies, including 103 agencies providing international tours. Travel agencies have outlets all around the city.
Shenzhen is a city with rich resources in the golf industry. There are 15 golf clubs in Shenzhen. Fifteen golf driving ranges varying in size provide more than 700 bays. After 20 years of development, Shenzhen's golf industry has become a leader in China. The Mission Hills Golf Club, a 5A-rated tourist resort in China, is one of the biggest golf clubs in the world with 216 holes and 12 courses. It has hosted important international golf events like the Omega Golf World Cup and HSBC Golf Champions for years.
Shenzhen is renowned as a shopping paradise, with abundant choices of international luxury goods and local products at hand. The culturally diverse city offers a variety of foods, from Western cuisines to local street food. A profusion of shopping malls and department stores provides a pleasant atmosphere for shoppers.
With a developed retail network, there are more than 204,000 retail outlets in Shenzhen, with floor space of more than 25 million square meters, or 1.52 square meters per capita. There are nearly 500 stores that have floor space of more than 5,000 square meters. Eight top national retail chains, such as China Resources Vanguard, are headquartered in Shenzhen.
Shenzhen's famous native produce and foods include Shajing oysters, Nanshan litchi, Xixiang shrimp, Fuyong fish, Nan'ao abalone, Longgang chicken, Pingshan oranges, Xili mangos, Songgang preserved duck, Gongming roast goose, Guangming young pigeon and more than 150 kinds of medicinal herbs.
FOOD AND RECREATION
Shenzhen serves some of the best food in the world. With thousands of eateries, visitors can taste delicious food representing countless cultures. Bar streets, including those in Shekou Sea World, Window of the World and Coco Park, all provide good choices for pubgoers at night.
TOURISM AND CULTURAL FESTIVALS
There are more than 170 tourism-related and cultural festivals in Shenzhen, including Shenzhen Golden Coast Tourism Festival, Shenzhen Dapeng International Outdoor Carnival and Window of the World International Beer Festival. The Happy Valley International Magic Festival is one of the biggest magic festivals in the world, attracting top magicians from around the globe every year.
Shenzhen Nanshan Litchi Cultural and Tourism Festival Since its launch in 1998, the festival has become one of the most historical tourism festivals in Shenzhen. A litchi-themed event, it is held from June to July every year. Various activities including economic and trade events as well as cultural activities are held.
Shenzhen Golden Coast Tourism Festival Held in Yantian District in October and November every year, the festival includes events like Shenzhen (Dameisha) Beach Music Festival, Shenzhen Dameisha International Kite Festival and China (Shenzhen) International Boat Show. The festival is now an influential tourism event in the country.
Shenzhen Dapeng International Outdoor Carnival Held from September to November each year, the carnival is comprised of 14 activities and outdoor competitions, which attract tens of thousands of outdoor culture enthusiasts and nature lovers from Shenzhen and neighboring cites. The carnival has become a grand annual outdoor event of China.
Window of the World International Beer Festival Held at Window of the World in July-August annually since 1996, the theme park festival features delicious, frothy beer from around the world.
Happy Valley International Magic Festival A big event that attracts magicians from around the globe, the magic festival has been held annually since 2000 at Happy Valley theme park in Shenzhen.