Shenzhen's fashion industry has been an industry leader in the country. A fashion industry ecosystem featured by fashion new products, fashion trends, business exchanges, and fashion consumption agglomeration has also formed. At present, the industry chain is upgrading to the value chain.
Shenzhen has an annual output of 850 million pieces of different kinds of underwear, with an annual output value of nearly 45 billion yuan, accounting for about 15 percent of the country's total and one third of Guangdong Province. Shenzhen's underwear industry has become the demonstration area of the country's first batches of industrial cluster brand building areas, occupying 60 percent of market share in the domestic high-end underwear market with leading enterprises such as Embry Form, Regina Miracle, HUIJIE, and Cosmo Lady.
There are about 900 clock and watch enterprises in Shenzhen, which is the major production and supporting base of clocks and watches in the world, accounting for more than 40 percent of the world's watches and clocks. In addition, the "Made in Shenzhen" clock and watch brands account for 65 percent of the domestic brands.
The clothing industry also stands out. Shenzhen currently has more than 2000 clothing enterprises, 300,000 employees, and over 1000clothing brands. Fashion R&D, design, and production are also in the lead in China. In 2016, Shenzhen has 1000 brand enterprises. The gross sales in the clothing industry reached nearly 230 billion yuan, with exports close to US$ 10 billion. Additionally, Shenzhen's women's clothing brands are thriving. Besides having a more-than-60-percent market share at the shopping malls in China's first-tier cities, they began to rise in the international fashion arena. The sales margins of Marisfrolg once again topped in the country, with the total profit ranked 14th. The profit margins and total profits of brands such as Yinger, ELLASSAY, China-silk, SEASON WIND, Embry Form, KALTENDIN, CHLOSIO and many other brands were ranked among the top 100in the country. In 2015, Marisfrolg acquired Italy high-end ready-to-wear brand Krizia, while ELLASSAY acquired European high-end brand Laurčl, which has become the first case of a domestic clothing brand merging an international well-known brand.
SHENZHEN FASHION WEEK
In order to enhance the transformation and development of the creative industry led by fashion design, and to promote the popularity and internationalization of Shenzhen, the first Shenzhen fashion week, hosted by the municipal government and jointly organized by the Economic, Trade and Information Commission of Shenzhen Municipality, Shenzhen Garment Industry Association, and global fashion leader IMG company from March 19 to 24, 2015, was successfully held at OCT Harbor. Brands and designers from more than 20 countries and regions including Italy, France and the UK have participated in the fashion week. The main venue, which was customized according to international standards, covered 6000 square meters and showcased nearly 50 cutting-edge international fashion product releases.
The A/W 2016 Shenzhen Fashion Week was held at OCT Bay from March 19 to 25, 2016. Over 200 brands and designers from 10 countries and regions have presented a fashion gala lasting for a week with more than 60 fantastic fashion shows.
From March 17 to 23, 2017, the A/W 2017 Shenzhen Fashion Week was held at Coconut Beach, OCT Bay.
SIUF CHINA (SHENZHEN) INTERNATIONAL BRAND UNDERWEAR FAIR
The three-day2016 China Underwear Culture Week and SIUF China (Shenzhen) International Brand Underwear Fair was held on May 5, 2016 at the Shenzhen Convention and Exhibition Center. More than 800 exhibitors, 100,000 professional visitors, and 300 media have gathered in the grand event.